M4P
Legal

Privacy Policy

What we collect when you use this site, why we collect it, who it goes to, and how to have it removed.

Last updated 6 October 2026

1. Who we are

Movement 4 Power ("M4P", "we") is a baseball and softball athlete development company operating in St. Louis, Missouri, out of Center STL, 6727 Langley Ave, St. Louis, MO 63123. M4P is a Devoted Athletics brand. Payments for our programs and events are processed and invoiced under Everett Advisors LLC, our parent company — that is the name you will see at checkout and on your card statement.

This policy covers www.movement4power.com. Questions, corrections and deletion requests go to info@movement4power.com or (636) 331-1782.

2. What we collect, and where

We only collect what a form asks for. There is no account system on this site, no login, and no profile built in the background. This is the complete list of forms and the fields each one submits. Every box that signs you up for email or texts is optional and starts unticked.

FormInformation submitted
Contact formYour name, email address, phone number (optional), what you are interested in, whether it is a parent or athlete question or a team or coach inquiry, and your message.
Free guide download (the guide pages under /resources)Email address, first name (optional) and which guide you asked for. Once the email is filled in, four optional questions: sport, whether you are a parent, athlete or coach, your athlete's age band, and whether you train in the St. Louis area or elsewhere. Three optional, unticked boxes: follow-up lessons for that guide, the weekly newsletter, and texts (ticking it adds a mobile number field). The guide is delivered whether or not you tick a box. Earlier versions of this form also asked for a last name.
Weekly newsletter (site footer, the newsletter page, and an optional, unticked box on the S1 launch list, S1 order, app, guide, seminar, booking and camp registration forms)Email address and first name (optional). If you tick the newsletter box on another form, the answers that form already asks — whether you are a parent, player or coach, an age group, the sport, and a Southside Prospects affiliation — are saved with your subscription. Signing up never asks for your athlete's name.
M4P S1 launch list (/s1)Email address, first name (optional), sport (optional), and whether you are a parent, athlete or coach (optional). Two optional, unticked boxes: the weekly newsletter, and launch-alert texts (ticking it adds a mobile number field). Joining is not an order or a reservation. The form is for adults 18 and older.
M4P S1 order (/s1/order, shown only while the S1 can be ordered)Your name, email address, phone number (optional, for delivery questions), the quantity, and a shipping address: recipient name (optional), street address, apartment or suite (optional), city, state and ZIP code. One optional, unticked newsletter box. When an order is invoiced through QuickBooks, your name, email address, phone number if you gave one and the shipping address are sent to Intuit QuickBooks to create the invoice.
M4P app launch list (/app)Email address and first name (optional), plus an optional, unticked newsletter box. The form is for adults 18 and older.
M4P app waitlist (the earlier /app form)First name and email address. People who used it were promised one email when the app launches and nothing else, and that is all they receive. They are not on the newsletter unless they signed up for it separately.
Assessment bookingParent or guardian name, phone number, email address, athlete name, athlete age, the assessment type you chose, whether you added the biomechanics screening, sport, training focus, preferred instructor, preferred days and times, and any notes you add.
Assessment request on the giveaway pages (/giveaway, only while a giveaway is open)Parent or guardian name, email address, phone number, athlete name, athlete age, sport, hitting or pitching, the coach you chose, whether you added the biomechanics screening, preferred days and times, and any notes you add. A shorter version asks only for a first name (optional) and an email address, to send you the link.
Free hitting seminar registration, and the replay request once the session has run (/seminar)First name, last name (optional), email address, phone number (optional), whether you are a parent, player or coach, your player's age group (optional), anything you tell us about the swing you are working on, and whether you asked us to send information about training.
Camp registration (a camp's own page, only while that camp is open for registration)Parent or guardian name, email address, phone number, the athlete's first and last name, age group, position (optional), whether the athlete is new to M4P, a Southside Prospects player or a current M4P athlete, a club code if you have one, and any notes you add. Two optional, unticked boxes: training tips and future camp dates, and the weekly newsletter.
Free camp handout (on camp pages)Email address and first name (optional).
High school camp sign-up step (/camps/offseason-opener, only while that camp is open)Parent or athlete name, email address, graduation year and position (optional). We then pass you to LeagueApps, which takes the registration and payment for that camp on its own site, under its own privacy policy.
The Arm Barn first-access list (/arm-barn)First name, last name (optional), email address, phone number (optional), age group (optional) and club or team (optional).
Digital program orderYour name, email address, athlete name (optional), and which program you are ordering.

With every sign-up box you tick we also store a consent record: which box, the exact wording shown next to it and its version, the date and time, the page and form, a keyed one-way hash of your IP address (not the address itself) and your browser's user agent. It is how we can show what you agreed to, and it is never used for anything else.

We do not ask for payment card numbers anywhere on this site. Card and bank details are entered on Intuit QuickBooks' own secure checkout pages and are never transmitted to or stored by us.

3. Information about athletes under 18

Our booking and seminar forms are written for a parent or legal guardian to complete on an athlete's behalf, and the athlete information they collect — name, age, age group, playing experience — is supplied by that adult. Our services are sold to parents and guardians, not marketed to or purchased by children.

Our marketing sign-ups (the newsletter, the S1 and app launch lists, guide follow-up lessons and texts) are for adults 18 and older. Parents and guardians sign up on behalf of their athletes; please do not let a child enter their own email address or phone number.

Please do not enter medical information, injury history or any other sensitive detail into a free-text notes field. If it is relevant to your athlete's training, tell an instructor directly so it can be handled appropriately rather than sent through a web form.

If you believe a child has submitted information to us without a parent or guardian, contact us and we will delete it.

4. Information collected automatically

When you arrive from a link, an ad, a QR code or another website, we record where you came from so we know which of our efforts are working. That means campaign tags in the link you clicked (utm_source, utm_medium, utm_campaign, utm_term, utm_content), advertising click identifiers if present (gclid, fbclid, msclkid), the website that referred you, and the first page you landed on. If you later submit a form, that origin is attached to your submission.

We use Google Analytics 4 and Vercel Web Analytics to understand how the site is used in aggregate: which pages are visited, on what kind of device, and where visitors come from. Our web host also keeps standard server logs, which include IP addresses and the address of each page requested, for security and troubleshooting.

Links in our emails that identify you (unsubscribe, email preferences, order status) carry a signed code. The pages that the unsubscribe and email preference links open load no analytics at all. Where a confirmation is shown afterwards on an ordinary page of this site, the code is not passed to it. The S1 order status page removes the code from the address while the page loads, before any analytics script runs, and exchanges it for a cookie only our server can read, which lasts one day. Google Analytics and Vercel Web Analytics never receive these codes. Like any page address, the code does appear in our web host's request log for that first request.

5. Cookies

This site sets a small number of cookies. None are used for advertising, and we do not sell or share them with advertising networks.

CookiePurpose and lifetime
_ga and _ga_*Set by Google Analytics 4 to measure site usage. Typically up to 2 years.
m4p_attr_firstRecords where you first arrived from, so we can tell which campaigns bring people in. 90 days.
m4p_attr_lastRecords the most recent campaign or referring site you arrived from. 90 days.
m4p_cidStores the Google Analytics visitor identifier so a completed purchase can be matched to the visit that produced it. 90 days.
m4p_order_ followed by an order's idSet when you open an S1 order status link or finish an S1 order, so the status page keeps working once the signed code is out of the address. Only our server can read it, and only the order status page receives it. 1 day.
m4p_unsub_noteSet by one of our unsubscribe pages when you confirm, so the confirmation page that follows can say which list was turned off. It holds the name of the list and a masked version of your address, and it opens nothing. 5 minutes.

You can block or delete cookies in your browser settings. The site works normally without them; we simply lose the ability to tell where a visit came from. Browser-level Do Not Track and Global Privacy Control signals are not currently acted on automatically — email us if you would like your information removed.

6. How we use it

  • To reply to you, confirm a session time, or answer a question you asked.
  • To register you for an event such as a seminar or camp, or an athlete for an assessment or program, and to send the confirmation, the joining or payment link, and anything we promised with it.
  • To deliver a digital program or free guide you requested.
  • To send marketing email — the weekly newsletter, guide follow-up lessons, or a launch list — only for the lists you signed up for or ticked a box for. Each list is separate, and every marketing email has a one-click unsubscribe that takes effect immediately.
  • To send texts only if you ticked the text box and gave a mobile number, or about a booking you made.
  • To keep a record of customers and registrations for accounting and scheduling, and a record of what you agreed to.
  • To understand which pages, campaigns and referrals bring families to us.

We do not sell your information, and we do not share it with anyone for their own marketing.

7. Newsletter and marketing email

We send marketing email only to people who asked for it, list by list. Joining one list never signs you up for another, and a guide download, a launch list and the newsletter are separate choices:

  • The M4P Performance Brief, our newsletter: about one email a week, on hitting, pitching and training. You join on the newsletter page, in the site footer, or with its own unticked box on another form.
  • Follow-up lessons after a free guide: up to six emails over fourteen days, only if you tick that box when you download the guide, then nothing more unless you ask.
  • The M4P S1 and M4P app launch lists: a confirmation, product or release updates we have approved, and the launch announcement. They are not the newsletter and not a sales sequence.

Every marketing email comes from a movement4power.com address, says why you are getting it, carries our postal address, and has an unsubscribe link. It also carries the one-click unsubscribe header that Gmail, Yahoo and other email apps show as an Unsubscribe button next to our name. Unsubscribing takes effect immediately for that list. The same link opens a preferences page where you can see every list, turn each one off or back on, or stop all marketing email at once.

If you stop all marketing email, if an email to you bounces, or if a message is marked as spam, the address goes on a do-not-email list. We keep that entry even after deleting your other details, so the address is not added back by mistake. Confirmations and receipts for something you asked for are not marketing; they still arrive, and they never carry promotions.

Resend sends our email on our behalf. For the newsletter it keeps the subscriber list and records whether each email was delivered, opened or clicked; for every email it tells us about bounces and spam reports, which feed the do-not-email list.

8. Text messages

Our text program is called M4P Texts. We text you only if you ticked the text box on a form and gave a US mobile number, or about a booking you made. Marketing texts are launch alerts and training updates, up to 4 texts a month, sent with automated technology between 10 am and 7 pm Central time. Booking texts are about your own booking: confirmation, reminder, changes. Consent to marketing texts is never a condition of a purchase. Message and data rates may apply.

  • Reply STOP to any text to stop all texts from us; STOP, END, CANCEL, UNSUBSCRIBE and QUIT all work, and so does a message asking us to stop in your own words. We act on it immediately and send one text confirming it, with no marketing in it.
  • Reply HELP for help, or contact us at the email address and phone number at the top of this policy.
  • Carriers are not liable for delayed or undelivered messages.
  • Twilio sends and receives our texts on our behalf and tells us whether each one was delivered.
  • Mobile numbers and text consent collected for M4P Texts are used only for M4P Texts. We do not sell, rent or share them with anyone, including affiliates, for marketing or promotional purposes, and text opt-in data and consent are never shared with third parties for their own use. Twilio processes them only to deliver our texts.

The full program terms are in our Terms & Policies under Text messages (SMS).

9. Who we share it with

We use a small number of service providers to run the business. Each receives only what it needs to do its job.

ProviderWhat it handles
VercelHosts the website, keeps standard server logs, and runs Vercel Web Analytics (aggregate page views).
SupabaseOur database. Stores form submissions, registrations, consent records, list choices, the do-not-email list and the queue of emails and texts waiting to be sent.
ResendSends confirmation, receipt and guide emails, the newsletter and the other marketing emails you signed up for, keeps the newsletter's subscriber list, and alerts us to new enquiries. For the newsletter it records whether each email was delivered, opened or clicked, and it reports bounces and spam complaints.
TwilioSends texts to people who opted in or gave a number for a booking, receives replies such as STOP and HELP, and reports whether each text was delivered.
Google Analytics 4Aggregate site usage measurement.
Intuit QuickBooksPayments, invoicing and accounting records, under Everett Advisors LLC.
Our internal enquiry logNew enquiries are copied into a private spreadsheet or automation tool so nothing is missed.

We may also disclose information where the law requires it, or to establish or defend a legal claim.

10. How long we keep it

Enquiries and registrations are kept while there is an active or reasonably expected relationship with your family, and afterwards only as long as needed for accounting and record-keeping. Download links for purchased digital programs expire 30 days after they are issued.

The periods below are our policy: the longest we intend to keep each kind of record. They are not enforced by an automatic process. Nothing on this site deletes records on a schedule yet, so we remove records that have passed these periods by hand.

  • Consent records (what you agreed to, when, and the exact wording): while we hold your contact details, and for up to five years after you leave all of our lists, so we can show what you agreed to.
  • Our log of the emails and texts we sent you, and our copy of the delivery reports from Resend and Twilio: up to 13 months.
  • Orders and payment records: seven years, as tax and accounting rules require. These are kept by Everett Advisors LLC.
  • The do-not-email and do-not-text list: for as long as we send email or texts, so an address or number that asked us to stop is never contacted again by mistake.

Deletion is a request you make, not a button: email info@movement4power.com and a person handles it by hand, within 10 business days. We remove your contact record together with your athletes' details, your list choices and your consent records. We keep only the do-not-contact entry and, where an order exists, the accounting record, in which we replace your email address with a code.

11. Your choices

  • Unsubscribe from any marketing email with the link at the bottom of it, or open the preferences page from that link to change each list or stop them all.
  • Stop texts by replying STOP to any text from us.
  • Ask for a copy of what we hold about you or your athlete.
  • Ask us to correct anything that is wrong.
  • Ask us to delete it, where we are not required to keep it for accounting or legal reasons.
  • Ask us to stop contacting you.

Email info@movement4power.com or call (636) 331-1782. A person handles each request by hand, within 10 business days.

12. Photography and video

We photograph and film at camps, assessments and training sessions, and use that footage in athlete evaluations, on this site and on our social channels. Testimonials on this site are published only where the family gave us permission to publish them. If you would prefer your athlete not appear in anything public, tell us before the session or email us at any time and we will remove them.

13. Changes

If we change what we collect or who we share it with, we will update this page and the date at the top of it.